I’ve been interested in the classic script style of the early 20th century for as long as I’ve been drawing letters. It was commonly used in logos and trademarks, meant to convey the idea of a signature. Think: Ford. Coca-Cola. Coors. Blatz. Schlitz. Rainier. Campbells soup. Any number of baseball clubs. The style was revived in the 1960s, sometimes evolving into psychedelic or pop-art forms.

There have been fonts from time to time based on this script style, but quite often they have more of a sixties or seventies look. I decided to try my hand, hoping to get closer to the early 1900s feel.

In 2004, I pitched the concept to House Industries. They liked idea, and we made a deal to develop the script, along with a sans and a serif, all with a “sports” theme.

Working with Ken Barber, I was impressed with his commitment to quality and detail. I thought I was an okay type designer at the time, but my experience with Ken significantly raised my standards on all the fonts I’ve done since then. Unfortunately, the project languished due to other priorities at House and was eventually put on hold.

Around 2012, I decided to resume work on the script on my own. At that point, only the lowercase and a few caps had really been drawn, and I was really itching to design the rest of the caps.

In 2017, I showed Ken what I’d been up to with the script. I asked if he thought House was ever going to get the project going again, and, if not, could we amend the agreement to allow me to release it myself? Long story short, House agreed.

With the script fully in my hands, I stepped up the pace to finish it. Five years later, the result is Dreamboat.

Back when I was working on it with House, there was only a single bold weight. To provide more flexibility for designers, I expanded this to six—Light, Regular, Semibold, Bold, Extrabold, and Black. (Dreamboat might be the only script in its genre with such a wide weight range.)

One of the things that bug me about a lot of script typefaces is lack of a solution to situations where you need to set something in all caps, such as roman numerals or acronyms. For that I added small caps.

There is also a stylistic set which raises the cross-bar of the lowercase “t” and extends it for more of a custom look.

To top it off, Dreamboat includes three styles of tails—an element quite often used with bold scripts.

Check out the User Guide to see how it all works. Tip: Many of my vendors have type testers where you can type your own text and see how it looks. The tails work by typing one or more underscores at the end of a word. Just make sure that ligatures are enabled on the site (sometimes they are not).

I never dreamed when I started that it would take nearly 20 years to finish Dreamboat. But, to be honest, I’m glad it did because it was really beyond my skills when I first started working on it. It’s been one of the most enjoyable typefaces to design, and I’m excited to see what people will do with it.

Dreamboat is available at all the usual places for desktop, web, and other uses.

Have you ever wondered what serif font would work best with Proxima Nova? I’ve often been asked this question, and I never really had a good answer.

That’s about to change.

I’ve been working on something new and I’m going to be talking about it for I Love Typography’s inaugural Font Fashion Week which celebrates the latest trends in type design today. I will be giving a 30 minute online talk on April 5, 2022 to showcase what I’ve been working on and the process that went into its creation, and I invite you to attend (click here to attend). The talk is free and you may share this link with friends and colleagues if you think they would be interested.

Hope to see you there!

Update: It’s Proxima Sera. You can watch the talk on Youtube now or read it alongside my slides.

I’m very excited to introduce a brand new typeface family that’s been on my back burner for decades: Etna.

It was inspired mainly by the Aetna style of wood type from the 1880s. Etna tames this quirky Victorian design transforming it into a complete family suitable for modern use, adding a full range of six weights and italics, allowing it to work equally well for both text and display.

The Etna family also includes three different condensed widths in all six weights intended for display use. These are meant to be used LARGE.

All 30 styles include four different figure styles, alternate characters, true small caps, and a selection of dingbats, including arrows, stars, asterisks, and manicules (pointing hands).

Etna is just rolling out starting today. You’ll find a list of places where you can buy a desktop, web, app, or ebook license on the main Etna page on my site. There is also a nice Etna mini-site that tells the complete story of Etna and the history of the Aetna genre.

Thanks to Nick Sherman for designing and coding the mini-site and to David Shields for writing the history section. Also thanks to Nick for suggesting that I add the manicules and many other features. Finally, thanks to Schriftlabor for technical assistance in developing the fonts.

I don’t normally plug movies here, but I had a small part to play in this one as a technical advisor. It’s set in 1972. My job was to advise about typographic details so they would be correct for the period. (See Typecasting and Son of Typecasting.)

I haven’t seen the movie yet, or even all the shots that have typography in them, but you can see some of the results in the trailer. They first contacted me about it in 2008. It’s really cool to see it finally coming to theaters this fall. Congrats to Justin and his crew!

Almost ten years ago, I made a little program called Pangrammer Helper. It’s a little tool to help compose pangrams, which are sentences containing every letter of the alphabet. It was built in Flash and was designed to run in a web browser.

Type designers are especially enamored of pangrams, as you can imagine. Fellow type geek and friend, Craig Eliason, has been using it for several years to compose entries for his Daily Pangram site.

Recently, a new font editing app called RoboFont was released, and I’ve been starting to use it in my work. One of the neat things about it is that it’s fully extendable—that is, if you are willing to do a little Python programming, you can add features to it.

Last week, the Robothon 2012 conference was held in The Hague. It was all about type design and technology. I wasn’t able to attend, but videos of most of the talks have been made available on Vimeo, and I’ve been watching them the last couple days. Two of them in particular, one by Tal Leming about Building Stuff and another by Frederick Berlaen introducing RoboFont, inspired me to rewrite my Pangrammer Helper in Python so it could work inside RoboFont.

It took less than a day to do it, and it works great. You can use it by itself, and it works a lot like the old Flash version (a bit simplified), or, if you have RoboFont’s “Space Center” window open (the window were you work on your font’s spacing), the text also appears there as you compose it.

If you happen to be a RoboFont user, you can download version 1.2 of the script here. Just drop it into your scripts folder and you can run it right from the Extensions menu.

Update: Frank Grießhammer (currently working in Adobe’s type department) has contributed some improvements to my script, mainly adding the ability to add non-ASCII characters (as in “Grießhammer”) and an option for mixed-case pangrams. Thanks, Frank! The download link above will download this version (1.2).

Last year, I did a logo design for Not Coming to A Theater Near You, a website devoted to movies off the beaten path. The designer, Rumsey Taylor, who was redoing the look of the entire site, wanted the logo to look like a title card from a film noire feature. What I came up with is based mainly on the title card from “Mr. Arkadin” (1955).

In spite of appearances, I don’t usually use an actual brush in my lettering designs, but in this case I did. The final art is vector-based, but I worked out the construction of the letters with brush and ink. (I’m not skilled enough at brush lettering to do the final art that way.)

The image above is a “treatment” I did to make it look like an actual title card from an old film, sort of a “serving suggestion.” On the wesite, Rumsey chose a simpler approach. The site redesign looks great, and I was happy to see that he’s using Metallophile Sp8 as a webfont (via Typekit).