Type selection is key
Typography sets the tone before you say a word. It shapes how your message comes across — how it feels, how it’s read, and how it’s remembered.
We notice type most when it’s wrong. When something feels off. The spacing’s tight, the voice is too loud, or it just doesn’t match what’s being said. But when the type is right, it gets out of the way — and helps the words do their job. It can give structure to ideas. It makes space for meaning. Typography isn’t just about style. It’s about the way we take in information. It adds rhythm to the reading experience. It tells us where to look first and what matters most. It makes content easier to follow, and in some cases, easier to trust. The tone comes through in the details — the shape of the letters, how they’re spaced, the way one form leads to the next. Some typefaces feel quiet and careful. Others have energy. Some pull you in. Some stay out of the way. Choosing the right one is less about picking a look and more about finding a voice that fits what you want to say.That’s why trying type in context matters. It’s one thing to see a beautiful letter or a well-set specimen — but it’s another thing to see how it handles your content. How it behaves when it’s small. How it reads when it’s big. How it feels with your own words.That’s what this space is for. Try a headline. Paste a paragraph. Adjust the size, change the weight, type something unexpected. Some typefaces are built to be expressive. Others are made to stay flexible. The best ones hold up in all kinds of situations. They do the job without losing their character. Take a minute to experiment. You’ll know when it feels right.
About Etna Variable
Etna (2020) was inspired by the Aetna wood type style of the late nineteenth century. Etna tames this quirky Victorian design into a complete family suitable for modern use, adding a full range of six weights and italics, allowing it to work equally well for both text and display. Etna includes three different condensed widths in all six weights (intended for display use), four different figure styles, alternate characters, true small caps, and a selection of dingbats, including arrows, stars, asterisks, and manicules (pointing hands).
Language Support
Language Support
- Catalan
- Chinese Pinyin
- Croatian
- Czech
- Danish
- Dutch
- English
- Filipino
- Finnish
- French
- Fula
- German
- Hungarian
- Indonesian
- Italian
- Latvian
- Malay
- Maltese
- Norwegian
- Polish
- Portuguese
- Romanian
- Slovak
- Slovenian
- Spanish
- Swedish
- Turkish
- Vietnamese
Features
OpenType Features
- Common Ligatures
- Fractions
- Lining Numerals
- Old Style Numerals
- Ordinal Numerals
- Proportional Numerals
- Small Capitals
- Small Capitals for Capitals
- Stylistic Alternates
- Stylistic Sets
- Subscript
- Superscript
- Tabular Numerals