Earlier this year, I completed a lettering assignment for the cover of “Stewardess,” a book by Chronicle Books, which was just published. Designer Ben Shaykin came up with the idea of doing a take off (!) on the old Skyway Luggage logo.
It can be tricky to get things like this to work if you don’t have the right letters, or too many or few letters. It can also be tricky to come up with the letters that didn’t exist in the original logo. In this case, the style was a straightforward script. It would be conceivable to base an entire font on this style, which is not always the case with logos.
I’m happy with the way it turned out. The book itself is a lot of fun to look at (it’s mostly a picture book) and is getting positive reviews.