South of the Border

Detail of lettering on an old record album cover

Some spicy lettering from the cover of “Herb Alpert’s Tijuana Brass / South of the Border” (released in 1964), a record album I picked up in an antique store. It looks like it might have been done by Ed Benguiat—it’s very much in his style, particularly the “wedged-in” layout. The design credit just says “Apple Graphics.” The arrow is a nice touch. Just in case you’re bad with directions, I guess.

The record was absent, so I guess I’ll miss out hearing “Hello, Dolly!” sung with a Spanish accent.