ATF Alphabet Card Boxes

While looking for some obscure typographical thing this morning, this ad in a 1955 ATF (American Type Founders) catalog caught my eye:

I have several boxes like the ones shown in the photo. I acquired them with a bunch of other stuff some years ago when the University of Minnesota Journalism School revamped its graphics lab. Here’s one of them:

The silk-screened label is beautiful:

It’s too bad I don’t have any of the type sample cards they were designed to hold. “Here’s something you will want!” Still true, even in 2012.

Postscript: Some photos of what went in these boxes. (Thanks to Kathy for the link and for sending me a complete set of the cards.)