Type selection is key
Typography sets the tone before you say a word. It shapes how your message comes across — how it feels, how it’s read, and how it’s remembered.
We notice type most when it’s wrong. When something feels off. The spacing’s tight, the voice is too loud, or it just doesn’t match what’s being said. But when the type is right, it gets out of the way — and helps the words do their job. It can give structure to ideas. It makes space for meaning. Typography isn’t just about style. It’s about the way we take in information. It adds rhythm to the reading experience. It tells us where to look first and what matters most. It makes content easier to follow, and in some cases, easier to trust. The tone comes through in the details — the shape of the letters, how they’re spaced, the way one form leads to the next. Some typefaces feel quiet and careful. Others have energy. Some pull you in. Some stay out of the way. Choosing the right one is less about picking a look and more about finding a voice that fits what you want to say.That’s why trying type in context matters. It’s one thing to see a beautiful letter or a well-set specimen — but it’s another thing to see how it handles your content. How it behaves when it’s small. How it reads when it’s big. How it feels with your own words.That’s what this space is for. Try a headline. Paste a paragraph. Adjust the size, change the weight, type something unexpected. Some typefaces are built to be expressive. Others are made to stay flexible. The best ones hold up in all kinds of situations. They do the job without losing their character. Take a minute to experiment. You’ll know when it feels right.

About Proxima Vara Variable

Proxima Vara (2021) is a variable version of my popular Proxima Nova type family. In a single font file, it contains all the weights and styles of Proxima Nova — plus any style between them along any of three dimensions (weight, width, and slant) without the distortion that comes with artificial manipulation such as squeezing, stretching, or slanting. If you want something that’s a little bolder than Regular, and little bit more condensed, you can get it. Proxima Vara contains all of the characters and features in Proxima Nova such as alternate characters, true small caps, old style figures, arbitrary fractions, and support for most Latin-based languages, Greek, and Cyrillic. Variable fonts work in most modern web browsers, which is great because it allows you to use many more styles of Proxima Vara on a web page than you can with Proxima Nova. This is because the complete family is contained in a single font file, and loads as quickly as about four styles of Proxima Nova. And, of course, you can use subsetting for even faster page loads. For print applications, Proxima Vara gives you unlimited flexibility to tune weight, width, and slant to fit your exact needs.

Language Support

Language Support

  • Belarusian
  • Catalan
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Filipino
  • Finnish
  • French
  • Fula
  • German
  • Greek
  • Hungarian
  • Indonesian
  • Italian
  • Kazakh
  • Latvian
  • Macedonian
  • Malay
  • Maltese
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Serbian
  • Slovak
  • Slovenian
  • Spanish
  • Swedish
  • Turkish
  • Ukrainian
  • Vietnamese

Features

OpenType Features

  • Fractions
  • Old Style Numerals
  • Ordinal Numerals
  • Proportional Numerals
  • Slashed Zero
  • Small Capitals
  • Small Capitals for Capitals
  • Stylistic Alternates
  • Stylistic Sets
  • Subscript
  • Superscript
  • Tabular Numerals