Typecasting Trailer from Mark Simonson on Vimeo.

In 2002 I created a Flash animation to promote “Typecasting,” an article about the use and misuse of period type in popular movies. It’s supposed to feel a little pretentious and self-important, just like a real movie title or trailer.

Update: I created a higher resolution version in 2005 at the request of Yves Peters. That’s the version seen here. The original, tiny Flash version was annoying anyway. There was no way to stop it from playing once it started. And it started automatically. —MS, February 2013

It features my fonts Mostra and Kandal, plus some hand lettering.